Google Business Profile
management to win the local map.

Your Google Business Profile is often the first thing local customers see. It decides whether they call you or a competitor. We keep it optimised, posting, and gathering reviews. From $290/mo.

For a local business, your Google Business Profile does a lot of the heavy lifting. It's what shows in the map and feeds your reviews. It often earns the call before anyone even visits your website. Left alone, it goes stale; kept active, it wins customers.

We optimise your profile, post to it regularly, generate and respond to reviews, and keep your details accurate. It's a lighter, focused way to grow locally without a full SEO retainer.

How we grow your profile.

For a business serving customers nearby, the Google Business Profile is worth more per hour of attention than the website. It's what produces the map pack. That's the three businesses shown above the ordinary results, with ratings, hours and a call button. On a phone, that block fills most of the first screen.

It's also the listing that answers the questions that decide a purchase before anyone visits your site. Are you open now? How far away are you? What do other people say? Can I press one button to call you? A profile that's been claimed and then left alone answers those badly. The business two suburbs over that maintains theirs takes the call.

The gap between a neglected profile and a maintained one is unusually wide, and unusually cheap to close. Most of the initial gain comes from completing fields that were simply left empty.

Primary category. The highest-leverage field on the profile and the one most often set wrong. An air conditioning business can be listed under the wrong one of two near-identical categories. It can then be invisible for half the searches it should win. It's one dropdown, and it outweighs almost everything else.

Services and products. Every service listed individually, in the words customers use rather than your internal names. This is also what Google draws on when someone searches for a specific job rather than a trade.

Hours, including public holidays. Queensland public holidays differ from the rest of the country and Google will show your standard hours unless told otherwise. "Open now" filtering is used constantly on mobile.

Photos that aren't stock. Real premises, real team, real completed work, added regularly rather than once at setup. Profiles with recent photos get materially more interaction.

The business description. Written for a person, not stuffed with keywords. It's read by customers deciding between three options.

Q&A. Anyone can post a question. Anyone can also answer it, including a competitor. Seeding the genuine common questions with accurate answers is both useful and defensive.

Volume, rating and recency all count toward ranking, and all three count much more toward whether a human chooses you. Forty reviews averaging 4.6, with a reply under each one, beats 200 reviews and silence.

Ask everyone, steadily. Twenty reviews in a week after two years of nothing is a pattern Google notices and discounts. A habit of asking every satisfied customer, every week, is slower and works.

Reply to all of them, including the bad ones. A calm, specific, non-defensive reply to a one-star review is read by every prospect who scrolls past. It persuades more of them than the review dissuades. Arguing does the opposite.

Never buy them. Purchased reviews are detectable, competitors report them, and the penalty lands on the whole listing. The downside is losing the profile entirely.

Management is $290 a month. That covers optimisation, weekly posts, photo updates, Q&A monitoring, review generation and responses. It's also included in our SEO retainers. If you're already running local SEO with us, you shouldn't pay for it twice.