Google Ads management
for leads that come in today.

SEO compounds over months. Google Ads brings enquiries this week. We build, manage and optimise campaigns that turn ad spend into customers. From $690/mo plus ad spend, no lock-in.

SEO is the long game. It builds and compounds, but it takes months. When you need the phone ringing now, Google Ads puts you at the top of the results. You appear for exactly the searches that lead to work, from day one.

We handle the strategy, build, and ongoing optimisation. We also point every click at a page built to convert. More of your budget becomes real enquiries, not wasted clicks.

What we manage for you.

Google Ads buys you time. SEO is the better long-term investment. It compounds, and the traffic doesn't stop when you stop paying. But it takes three to six months to produce much. A business that needs enquiries this quarter can't wait that long. Ads fill exactly that gap: you can be at the top of the results for your best keywords tomorrow.

It's also the fastest market research available. Within a fortnight of running a campaign you'll know which of your services people actually search for. You'll also learn what they call them, what a lead genuinely costs in your category, and which suburbs respond. That intelligence makes the SEO work that follows considerably better aimed. We frequently discover the keyword a client assumed was their money term converts nothing. Meanwhile a phrase nobody thought about drives half the enquiries.

What it is not good at is being cheap. Brisbane clicks in competitive trades run anywhere from $8 to $40. There is no strategy that makes a badly-targeted campaign profitable. The discipline is in spending on the searches that convert and ruthlessly cutting the rest.

Broad match without negatives. The default settings will happily spend your budget on free, DIY, jobs, courses and the name of every competitor's suburb. A negative keyword list built in the first fortnight and maintained monthly is usually the single biggest saving available.

Sending every ad to the homepage. Covered on our landing pages page, but worth repeating here because it inflates cost per click and suppresses conversion simultaneously.

No conversion tracking, or tracking that counts the wrong thing. If the account is optimising toward page views instead of enquiries, Google's automated bidding obliges. It will faithfully buy you the cheapest possible page views. We've inherited accounts where every reported conversion was someone visiting the contact page without ever filling anything in.

Ignoring the search terms report. The keywords you bid on and the queries you actually pay for are different lists. The second one is where the waste is visible, and it takes ten minutes a week to read.

Running ads outside your service area or your opening hours. Paying for a click from Bundaberg when you service Brisbane's north side is money set on fire. So is an emergency-plumbing click at 2am when nobody answers the phone.

Management is $690 a month plus your ad spend, which goes directly to Google rather than through us. We don't take a percentage of spend. That model quietly rewards an agency for spending more of your money. It's the wrong incentive to have in the room.

The first month is setup and calibration. That means account structure, keyword and negative research, and conversion tracking verified end to end. We also write ad copy and build landing pages if they're needed. After that it's ongoing management: search term review, bid and budget adjustment, and ad testing. You get a monthly report that leads with cost per enquiry rather than a wall of impressions.

On budget: below roughly $1,000 a month in ad spend there usually isn't enough data to optimise against. You're better off putting that money into local SEO and your Google Business Profile first. We'll tell you if that's the situation rather than take the management fee.

Compare this with what SEO does over the same period →